New York · Los Angeles
We help brands disrupt & transform the CPG industry.
We navigate companies through the unique legal and business challenges of building a great brand into a category leader.
See How
2Offices
NYC+ LA
Our Brands
We represent better-for-you food, beverage, beauty, personal care and lifestyle brands.
Our small to mid-sized clients are changing the consumer product landscape using their perseverance, instinct for innovation, and commitment to excellence to turn today's big idea into the next big brand. We are with them every step of the way.
Early-Stage Founders
Serial Entrepreneurs
Recent MBA Graduates
Mature CPG Companies
Disruptive Startups
Our Services
Not your average law firm.
Servicing a unique and important part of consumer-driven business, we have the tailored experience and resources that enable our clients to maneuver the range of legal challenges facing consumer brands on the journey towards success.
Corporate Matters
- Mergers and Acquisitions
- Financing
- Founder and Investor Agreements
- Corporate Governance
- Board Set-Up and Compensation
- Employee and Consultant Agreements and Compensation
- Incentive Equity and Bonus Programs
- Intellectual Property Protection
Industry Matters
- Product Research and Development
- Ingredient Sourcing and Manufacturing
- Sales Brokerage and Distribution
- Strategic Partnerships
- Retailer Relations and Growth Programs
- Product Marketing and Branding
- Celebrity and Influencer Endorsements
The Journey
Active counsel across the full life span.
From the beginning of an idea, to growing the company, to a successful exit — and beyond.
01
The Idea
Founder and investor agreements, corporate set-up, and IP protection from day one.
02
The Build
Sourcing, manufacturing, distribution and retailer relationships as the brand scales.
03
The Growth
Financing rounds, governance, and strategic partnerships to reach category leadership.
04
The Exit
M&A guidance that carries founders through a successful acquisition and beyond.
Investors
Manufacturers
Brokers
Co-Packers
Your Brand
Who We Partner With
Early to late-stage, always disruptive.
Early to late-stage consumer products and services companies — disruptive companies, but with solid numbers and a solid team. Our clients run the gamut from young brands to mature companies, first-time entrepreneurs and recent MBA graduates to seasoned, serial entrepreneurs in the CPG space.
Our long-established relationships with investors, manufacturers, brokers, co-packers, distributors, service providers, and other consultants and advisors make Giannuzzi Lewendon a value-added legal practice.
Praise
From founders who built categories.
Siggi Hilmarsson
Founder & Chairman, siggi'sJason Cohen
Co-Founder & CEO, Halen BrandsWorking with us is different.
Find out why founders and category leaders trust Giannuzzi Lewendon with the legal side of building a brand.
Work With Us
Get In Touch
+1 212 504 2060
+1 310 295 2001
Let's build your category.
Tell us about your brand and where you're headed. We'll come back with how we can help you get there.
New York City
411 West 14th Street, 4th Floor
New York, NY 10014
Los Angeles
1207 4th Street, PH2
Santa Monica, CA 90401